our goal is not to produce outputs; it’s to reach definitive outcomes
own the outcome
our goal is not to produce outputs; it’s to reach definitive outcomes
a definitive outcome is inspirational and keeps everyone motivated
if the solution doesn’t contribute to the definitive outcome, then why are we doing it?
commitment to delivery means taking full responsibility for its success and failure.
Definitive outcomes are the key to managing expectations. Failure to deliver often comes from mismatched or incomplete expectations of success. Having clear ideas of success in terms that everyone understands is paramount for everything we do.
When everyone knows where you should be at the end of the journey, it creates more freedom to boldly choose your delivery paths to reach the destination. Having the flexibility to choose your path allows for more creativity and innovation.